What It Means to Think Big As a Small Business
Sabrina Baker defines what it means for Small Business to Think Big in the article below.
I’ve been using this tag line of “small business who think big” for just under a year now. I took some time last year to really understand my target audience and focus my work and thought that best defines the clients I want to work with. It seems to be resonating because when potential clients reach out, they often mention how they really like that line and thought it fit them well.
And then they ask me what it means.
Funny, isn’t it, how something can speak to us, but then we wonder if it means the same to us as it was intended? Over lunch last week a new acquaintance asked what I did. I gave her the tagline and she, quite enthusiastically (which I don’t think was feigned), said she really liked that….and then asked me what it meant.
I told her and realized that maybe it would be worth sharing with you. I’ve explained it on the website, but never through the blog, where most of you meet me. So here’s the story.
When this business first began, I hadn’t really defined my target market. I always tell people who ask how I got started to never, ever, start a business like I did. I had no idea what I was doing, did not do any of the conventional things that people tell you to do (like, you know, have an actual plan) and somehow stumbled and fumbled into a growing business.
In the beginning, I would take almost any project. I knew I wanted to focus on small businesses, but that’s about all I knew; and very early on, most small businesses only wanted me to write a handbook or be someone they could call to talk through a termination. All of those things are necessary, but not indicative of businesses who think big. With these clients I would deliver on the service they asked for and then talk to them about other things. For the client who only wanted a handbook, I would ask them what message they wanted the handbook to send. What policies did we absolutely need and what could we leave out. For the business that wanted an employee termination hotline, I would ask them to think about leadership training or better onboarding so that we could maybe come to the place of termination a little less often. And often I would be met with the same response.
“Sabrina, that’s all great, but that’s big business stuff. We are too small to worry about that right now or put any of that in place. It will just change when we grow anyway.”
I would get so frustrated thinking about what they could do. I would try to explain that setting those things up now would be easier than doing it when they were big.
About two years in, I received a call from a potential client for onboarding help. He had 14 employees, but had just received his second round of funding and would be adding nearly 40 more in the coming year. He wanted to get all of the “HR stuff” setup, but most importantly really wanted to talk about onboarding. He felt that he needed to start these 40 employees off right and wanted to establish a process for future growth.
I was in love. In a total, business sense of course.
I decided right then and there that these would be the clients I chose to work with going forward. Not that I wouldn’t write a handbook or be on call for term issues, I still do those things, but I do them with businesses who also care about setting up what have been traditionally held as big business issues, even though they are still small.
Things like onboarding.
Culture.
Leadership Development.
Employee Development.
Branding.
Workforce strategy.
I know it’s hard to think about some of this stuff when you are just trying to get a business off the ground, but I firmly believe it’s even harder when that business is grown and some of these things have created themselves – and not in the manner the leader would have intended.
Or worse, you find out way too late that your business is behind the competition and cannot compete for talent because some of these human capital strategy areas weren’t addressed.
So a business who thinks big is a business who realizes, regardless of employee population, they can still think about and focus on advanced human capital concepts. They think about how they want the business to look in five, ten or twenty years when the population size may be double, triple or more and decide what they want things to look like then, and put practices in place now to make sure they do.
They are businesses who realize that regardless of whether they have one employee or 2,000, they are the spirit of the business, the thing that keeps customers coming back for more. They realize it and let that drive their strategy from day one.
Thinking big as a small business means not limiting your actions to the size you are now, but the size you can be.
And those are the small businesses I most want to work with.
Originally posted on Acacia HR Solutions blog.
Source:
Baker, S. (2016, August 03). What it means to think big as a small business [Web log post]. Retrieved from https://blog.shrm.org/blog/what-it-means-to-think-big-as-a-small-business.
Is your culture keeping up with your growth?
Found a great read on the shift in culture within organizations by Ranjit Jose.
Original Post from SHRM.org on July 5, 2016
The other day, I grabbed coffee and caught up with a friend who is Founder & CEO of a fast growing startup here in San Francisco. The last time we had spoken, his company had around twenty employees. But over the last year, they have been growing at a torrid pace and are now at more than a hundred employees. While this has been an amazing ride for him, the growth has come with its own special brand of challenges. And according to him, the top one has been the question of how to maintain the great culture they have built through the tough first few years of the company.
His story reflects one of the key challenges most growing companies face: ensuring that the original corporate culture develops at the same speed as the business. Corporate culture is defined as “the beliefs and behaviors that determine how a company's employees and management interact and handle outside business transactions.” A corporation’s ideologies and actions are not explicit but rather become clear over time.
At young companies like my friend’s, the founders and early employees are the ones that create the culture and company values. As long as the company is small, it is very easy to ensure that the culture is well sustained. However, as soon as the company starts expanding, and as new employees start filling the ranks, most businesses witness a dissipation of the workplace methods and beliefs previously practiced if the culture is not intentionally managed.
Here are a few chief signs that your flourishing company’s culture is in danger.
Lack of openness
As a company expands, it becomes challenging for the employers to keep in continuous and thorough contact with their employees. It is far easier to get feedback from a small team; when newer employees expand these original teams, the culture of open communication and direct feedback begins to dissolve.
This is often in part due to the previous workers’ unfamiliarity with the newly hired staff. Dr. Keith Denton, from Missouri State University, explains that when this lack of confidence exists, employees “are more likely to be evasive, competitive, devious, defensive or uncertain in their actions with one another."
With the absence of openness between team members, the initial trust that is developed at the foundation of a startup slowly dissipates. Make sure that you have mechanisms and tools in place to ensure that a thriving open environment is maintained.
Isolated Employees
Your employees should all be working together for the common goals of the company. Employees can reach common goals through department collaboration, regular team and general discussions, socializing, and consistent motivation.
When a company expands, contact between employees from different departments start becoming less frequent, and workers may feel as though their opinions and feedback are not heard. The Catalyst Research Center for Advancing Leader Effectiveness surveyed 1,500 people from six different countries and discovered that workers feel important when they “ feel that they both belong…[and] are unique.” Understandably, when the number of workers grows, employees may witness a decrease in attention and feel as though their opinions are drowned in the monotone of their many colleagues.
When this happens, they do not feel like a valued team member and may begin to isolate themselves to just get their job done. To prevent this, ensure that you have structures in place to encourage and promote interaction between employees across departments and seniority levels.
Cliques
Another sign that your corporation’s culture is not growing at the same speed as your workforce is the formation of cliques. Cliques form when employers are not in touch with all employees; workers with similar beliefs and behaviors begin to group together instead of maintaining the corporation's previously overarching culture.
David Parnell, for instance, a communication coach, legal recruiter, and author of In-House explains that forming groups is innately human: “minimal group paradigm studies have shown us to form groups within minutes in a novel situation, and if there are no salient reasons for doing so, groups will even form based on irrelevant criteria such as shirt colors.” To illustrate this, one CareerBuilder survey found that 43% of surveyed employees admitted to having a “work clique.”
More often than not, these subdivisions start with staff who have previously worked together. When the new staff enter the workplace, due to the differences in experience, familiarity, and opinions, the workforce divides further into varying groups, and a uniform employee culture begins to break down.
To ensure that the overall corporate culture is not compromised by the beliefs and actions of smaller groups, it is important that companies have methods of hearing from both experienced and newer employees so that a uniform intra-corporate culture is better circulated.
How to strengthen company culture alongside growth
A big part of safe-guarding your culture is ensuring your people are engaged across the whole organization. And in order to keep employees engaged, growing corporations must first strengthen their internal communications by giving their workforce a channel to consistently give their opinions and feedback. If employees know that their input is heard and respected by their company, they will invest more into the relationships with their co-workers. They will also feel heard and valued engendering a deeper connection with the organization, resulting in higher loyalty and retention.
Once you have opened up the ability to conveniently hear back from employees, it is important to track problems that arise, monitor engagement, and respond to any issues in a timely and strategic way. This will not only continuously improve your company, but show employees that their participation and feedback really matters, because it truly does!
All of this eventually serve to ensure that as you grow, your newer employees feel valued and as much a part of the team as the founding members. Recognizing any sense of disconnect with your people and acting to re-engage employees can ensure that, even as you grow, your culture grows with you.
Read the original article here: https://blog.shrm.org/blog/is-your-culture-keeping-up-with-your-growth
Source:
Jose, R (2016, July 5). Is your culture keeping up with your growth? [Web log post]. Retrieved from https://blog.shrm.org/blog/is-your-culture-keeping-up-with-your-growth