Sharpen Your Recruiting Workflow with Service-Level Agreements
Recruiting can be a long and drawn-out process, but using service-level agreements (SLAs) can speed up the dreary process along with generating accountable talent. Firms are beginning to use SLAs to improve recruiting results and consistency. Continue reading this blog post from SHRM to learn more.
Using service-level agreements (SLAs) in recruitment can speed up a laggard hiring process, generate accountability from hiring managers and create the expectation that talent acquisition (TA) is a top company priority.
Common in sales, marketing and procurement, SLAs are written standards that the TA function and hiring managers agree upon in order to understand the responsibilities of each party.
"Service-level agreements have proven to be one of the most effective ways to improve recruiting results, increase recruiting consistency, and, at the same time, strengthen the relationship between recruiters and hiring managers," said John Sullivan, an HR thought leader and professor of management at San Francisco State University. "If you want to improve your quality of hire, reduce position vacancy days and improve process compliance, it only makes sense to try to get hiring managers to put a greater focus on recruiting. You can reduce the blame game [between recruiters and hiring managers] by spelling out responsibilities, timelines, deliverables and success measures in advance."
SLAs are essentially informal contracts, said Jessica Miller-Merrell, SHRM-SCP, an HR consultant and the founder of Workology, an Austin, Texas-based workplace resource site.
They can be time-bound or focused on quality control, with both parties agreeing to specific deadlines or commitments related to resume review, interview scheduling, candidate interview feedback and final selection.
There is one important prerequisite to using the agreements: getting buy-in from hiring managers and leadership. "SLAs won't work if the relationship and the respect are not there first," Miller-Merrell said. "SLAs have value even in just getting the conversation started with your hiring managers. Frame it as a process improvement that will serve both of your goals."
Without that crucial buy-in, "HR and TA are seen as more of an obstacle rather than as a partner," said Caitlin Wilterdink, director of HR and talent acquisition at Paxos, a financial technology company in New York City, and the owner of Wilterdink Consulting. A longtime believer in the SLA model's effectiveness, she's introduced the concept to several companies, receiving both positive and negative reactions. At Paxos, where both time-bound and quality-control SLAs are in use, reaction was initially mixed. When implementing SLAs there, Wilterdink asked hiring managers to take on extra recruiting tasks due to a lack of TA staff.
"There was a bit of questioning from some hiring managers about why they were being asked to do things that HR usually did for them [in past roles]," she said. "That's fair, and it's important for HR leadership to empathize with that sentiment and be able to help them understand why they are being asked to do this. It's about balance, and the TA leader has to have a good pulse on the organization and know when to strictly enforce an SLA and when to bend the rules."
Benefits of Using SLAs in Recruiting
Experts say organizations that use SLAs in recruiting could see several improvements in the process:
Hiring. "Simply setting minimum and maximum times for recruiting steps will speed up your overall recruiting process," Sullivan said. He added that recruiter and manager satisfaction with the process will improve, hiring costs will decrease, and confusion and duplication will be dramatically reduced.
"Being confused about who does what and when can certainly slow down the hiring process and result in the unintended duplication of work," he said. "SLAs lead to clarity and agreement on what must be done and who must do it."
Coordination. "The process of jointly working together in order to create the SLA agreement by itself helps to improve the relationship between recruiters and hiring managers," Sullivan said. "The initial negotiation process also helps both parties understand the needs, expectations and problems of the other party."
Accountability. When Wilterdink joined Paxos, "there wasn't a lot of accountability for how feedback was used to inform the rest of the recruiting team about a candidate, leading to a lot of false positives coming in for onsite interviews." She explained that some managers were marking "yes" on interview score cards to advance a candidate, but their written feedback would indicate they actually felt more like "meh." In order to control for that, Wilterdink initiated an advocacy-modeled SLA, stipulating that an interviewer must advocate for the person he or she advances before the person is moved forward in the process. "Doing this has reduced the number of false positives," she said.
What to Include in Your SLA
Service-level agreements can range from basic one-pagers with general statements to detailed documents covering many aspects of the recruiting process. Sullivan said that upfront basics of an SLA can include setting the goals and business impact of the process and defining the role of each party.
"Defining roles and making it clear who has ownership can reduce hesitation, as well as duplicate work. Roles that frequently need clarification include interview scheduling, interview participation, reference checking and documentation."
The recruiting process should be listed in clear steps in an SLA. "The required and optional recruiting steps are listed in order to make it clear to everyone what steps must be executed, which ones can be expedited and which ones are optional," he said. "It's probably also a good idea to include a visual process map or flowchart so that everyone can clearly see the steps and the flow of the process."
Be sure to specify deadlines and deliverables, as well. "Getting quick feedback from the manager about the quality of the submitted candidate slate is critical," Miller-Merrell said.
At Paxos, SLAs include a commitment to reviewing resumes within 24 hours and attaining a performance benchmark of application-to-offer in about 27 days.
Sullivan said that SLAs should specify how the success of reaching each goal and activity will be monitored and measured. Miller-Merrell said that measuring the time it takes to receive feedback may help the TA team uncover critical bottlenecks in the recruitment process and avoid both delays and the loss of good candidates who remain in limbo.
SLAs can also identify potential risk factors, conflicts, rewards and penalties for nonperformance. "If your recruiting process lacks structure, it might be a good idea to outline any unacceptable actions or behaviors," Sullivan said. "When you specify the don'ts, everyone knows upfront what they cannot do under any circumstances."
Tips for Making SLAs Work
Wilterdink said that a partnership approach will go a long way to smooth over any negative reactions from hiring managers who are presented with an SLA. She suggested some ways TA can achieve cooperation:
- Train hiring managers on how to fill out interview score cards.
- Provide recruiting software, which makes completing score cards and tracking manager participation easier. If you don't have technology that does this, you can use Google Docs, she said.
- Be flexible with enforcement.
- Pair managers with recruiters, if possible. "When I have a fully staffed team, I'll have the hiring manager work side by side with a recruiter," Wilterdink said. "The reason for that is that the manager needs to understand the market we're looking for before posting a role, so we spend our time fitting the actual business need.
SOURCE: Maurer, R. (21 February 2020) "Sharpen Your Recruiting Workflow with Service-Level Agreements" (Web Blog Post). Retrieved from https://www.shrm.org/resourcesandtools/hr-topics/talent-acquisition/pages/sharpen-recruiting-workflow-service-level-agreements.aspx
6 Practical Ways to Recruit More Strategically
How can HR departments recruit more strategically? Successful recruiters will go above and beyond and come up with ways to change how they work in order to deliver better results. Read this blog post for six low-cost things recruiters can do to become more strategic and to improve the hiring process at their organizations.
DALLAS—The most successful recruiters will go beyond doing more of the same and instead come up with ways to fundamentally change how they work in order to deliver better results.
"Every hiring manager wants more strategy from recruiters," said John Vlastelica, former recruiting director at Amazon and Expedia and founder of Recruiting Toolbox, a Seattle-based recruitment management consulting and training firm.
But what does that mean? "Just calling yourself a talent advisor doesn't mean you're going to be strategic," Vlastelica told attendees at the recent LinkedIn Talent Connect 2019 conference for recruiting and HR professionals. "PowerPoint decks do not make you strategic. Strategic does not mean being innovative. Business executives want speed, quality and diversity."
He shared six low-cost, practical things recruiters can do to become more strategic and to improve the hiring process at their organizations.
1. Get Hiring Managers Involved Early
The companies that are most strategic about pipeline recruiting get hiring managers engaged at the start of the process, Vlastelica said. "Every hiring manager I've spoken to wants pipelines, and they see that as being your job, not theirs," he said. But candidates are more likely to respond to outreach from hiring managers than recruiters.
Vlastelica advised talent acquisition professionals to train managers on how "to show up online"; by that, he meant "be thought leaders who engage with the communities they will be sourcing from and have conversations across social media channels that aren't just interviews of potential candidates.
"Getting them to be more visible among the communities they want to hire from is key to getting passive talent," he said. Hiring managers can also help by hosting meetups, game nights, sourcing jams and thought-leader webinars.
2. Know Your Source-of-Hire Mix
Vlastelica said facilities management company Sodexo recently realized that 90 percent of the source of hire for one of its core higher-volume jobs was internal candidates, so it changed the role to an internal requisition.
"Take a look at common roles and see what kind of internal versus external fill you have," he said. "Have a conversation with your department leaders about the hiring mix they want and then allocate your resources to the jobs you intend to hire externally. That saves the company time and money and provides a good development opportunity for employees."
3. Give the Gift of Time
Hiring managers are busy, and most of the time recruiters are giving them more to do.
"Whenever you are able to give back time, you are winning," Vlastelica said.
The Walt Disney Co. recently decided that hiring managers didn't need to screen all candidates.
"What if recruiters were qualified to screen candidates and send finalists to onsite interviews?" he asked. "You'd be giving managers hundreds of hours back."
Another way to streamline the interview process is to reduce the number of people involved. Too many interviewers in the process leads to slow hiring and bad consensus decisions. How many interviews are needed depends on job function, but "you don't need 16 interviewers for most jobs," he said.
4. Help Your Candidates Out
If the candidates you bring in don't have much experience with interviewing, "it's important to set them up for success," Vlastelica said. "I want candidates to bring their best selves to the interview."
He recommended that recruiters coach them on what to expect and ask them if they would like to meet with any employee resource groups.
5. Change the Approval Process
One of the biggest misalignments between recruiters and the business is when the time-to-fill countdown starts. To talent acquisition professionals, the clock begins when the requisition is approved, or even when the job is posted. But for hiring managers, the process started weeks prior.
"Hiring managers hate the approval process for opening a new requisition," Vlastelica said. Talent acquisition leaders at KPMG studied turnover and discovered that they could predict position vacancies in advance for certain jobs.
"Why wait for people to resign before starting the hiring process? Start it earlier, so the approval is already done. This is a planning issue. Tell the business you need to open certain requisitions now if you want the jobs filled quickly when they're needed."
6. Conduct Batch Interviews
Batch interviews—grouping several onsite interviews on one day—serves both speed and quality, he said. "One of the biggest constraints we find in time-to-fill is scheduling. Scheduling can add five, 10, 20 days to your process, which is ridiculous."
Instead, Vlastelica recommended "finding high-volume open jobs you always need and plan the interview days far in advance—have dedicated sourcers and recruiters to fill 12 interviewing slots each day."
He said that was the strategy when he was at Amazon, with Mondays and Fridays reserved for interviews. "We made same-day decisions and sometimes same-day offers," he said.
SOURCE: Maurer, R. (14 October 2019) "6 Practical Ways to Recruit More Strategically" (Web Blog Post). Retrieved from https://www.shrm.org/resourcesandtools/hr-topics/talent-acquisition/pages/6-practical-ways-to-recruit-more-strategically.aspx
