Improve Talent Retention with this New Approach to Leadership Development

Leadership development strategies will not only prepare future leaders but will also improve talent retention. Continue reading this blog post from SHRM to learn more.


Do you have an intentional leadership development strategy?

As Henry Ford once said, “The only thing worse than training your employees and having them leave is not training them and having them stay.”

Henry Ford’s words have never been more pertinent as organizations struggle to hang onto their top performers in this economy. And though it’s tempting to instinctively go for that new shiny penny when a new leadership role opens up, what if there was already an internal leader poised for the challenge as opposed to looking externally?

Leadership development strategies will not only prepare future leaders but improve talent retention across the organization. After years of developing wide-ranging programs, I’ve seen approaches from structured and intentional succession planning to general leadership training classes for the masses.

When evaluating your own leadership development programs and strategies, there’s only one approach that will set you apart and improve talent performance and retention – and it can be applied to any strategy you already have in place.

Customize Leadership Development for Individual Leaders

It seems like a big ask. Investing more time to tailor your leadership development strategy though is necessary to stay competitive. The generic classes and training programs that have been a product of traditional leadership development strategies are not going to cut it. You must intentionally invest in each leader you’ve identified as top talent.

Take the 70:20:10 Model for Learning and Development. The learning and development model corresponds to a proportional breakdown of how people learn effectively, based on a survey asking nearly 200 executives to self-report how they believed they learned:

  • 70% from challenging assignments
  • 20% from developmental relationships
  • 10% from coursework and training

As the survey illustrates, every leader learns differently. It’s important to customize your leadership development strategy based on how a top performer processes information. Not only will this better prepare your internal leaders for their career trajectory within the organization, it’s a unique benefit that will improve your organizational retention and offer them an incentive to refuse external offers.

What does a custom leadership development program look like?

It’s not realistic to design an entire customized program for each individual, as effective as that might be. Instead, customizing your strategy should build on what you already have in place. For example, pair your top performers with a leadership consultant who can give real-time executive coaching in the moment, whether for general leadership development or while integrating into a new leadership role.

Successful facilitators provide tailored growth and development to align the functional, cultural and organizational aspirations of a top performer with the organization to accelerate performance. A leadership development strategy that offers real-time, customizable feedback and growth opportunities is also invaluable to those looking for further opportunities within the organization.

In this war for talent, your current workforce is your best weapon. Intentionally investing in each individual leader by customizing your approach to leadership development will maximize the return on your talent investment, and is one of the best ways to retain talent in this competitive marketplace.

Ginger Duncan, MA is a senior leadership consultant and executive coach with The Human Capital Group, an executive search and leadership advisory firm. She has over 20 years of experience in leadership development, coaching, facilitation and training, plus 11 years leading the talent development function in a corporate setting.

SOURCE: Duncan, G. (3 June 2019) "Improve Talent Retention with this New Approach to Leadership Development" (Web Blog Post). Retrieved from https://blog.shrm.org/blog/improve-talent-retention-with-this-new-approach-to-leadership-development


4 Simple Reasons Why Texting Can Lead to Better Hires

Are your recruiters continually getting “ghosted” by job candidates? The way they communicate with job recruits may have something to do with why they are getting “ghosted” by candidates. Continue reading for four reasons texting can lead to better hires.


It’s no secret that recruiters spend the majority of their time researching to find the right candidates for the right job, and even more time reaching out to talk to these potential candidates. So it’s natural that they become frustrated when candidates ignore communications like emails and LinkedIn InMail messages from recruiters. While these communication methods can work for some, they definitely aren’t preferred for all — especially these days.

With people busier than ever before, especially passive millennial candidates, recruiters are seeing more and more recruits “ghosting” them. If you are continually getting no responses to your outreach, it likely has something to do with the other 100-plus emails that are hitting candidates’ inboxes every day. Reaching out via SMS (text messaging) can help you break through the noise and make it easy for potential candidates to take the next step.

Here are four simple ways to use text messages to make better hires:

Texting is quicker

In a highly competitive market, speed matters more than ever. How quickly you can secure the talent you need impacts how quickly your business is moving forward. Seventy-three percent of U.S. millennials and Gen Zers interact with each other digitally more than they do in real life. If you want a fast answer, texting is the way to go.

Scheduling via text is also quicker

Nothing good ever comes from never-ending email chains, especially when the topic is as dull as “Are you available Wednesday morning between 9 am and 11 am?” Sending your candidate a link to your favorite scheduling client via SMS puts an end to group-email fatigue and gets the interview on the books in a matter of minutes.

Don’t forget reminders

There’s nothing worse than a candidate showing up late or missing an interview.
A quick text message is a perfect way to give your candidates a quick heads-up, give them an extra tip, a quick pat on the back and send them in ready to win. No one likes tardiness and no-shows. A quick reminder ensures everyone’s on the same page.

Accelerate the hiring process

Text messages make the candidate experience way more enjoyable by simply shortening the hiring process. Hiring typically involves emails, scheduling, and so much admin. A great SMS can make hiring human again, not to mention faster. By communicating directly with someone at a time that works best for them, especially in a way that they’re much more likely to respond quickly, it will help shorten the overall hiring timeline.
When used alongside other awesome tools, such as a chatbot, text messaging could even help qualify leads more quickly and immediately put you in touch with the best candidates.

The bottom line: utilizing text for recruiting can help you revitalize your talent pipeline and create a more engaging candidate experience.

SOURCE: Bounds, D. (25 April 2019) "4 Simple Reasons Why Texting Can Lead to Better Hires" (Web Blog Post). Retrieved from https://hrexecutive.com/4-simple-reasons-why-texting-can-lead-to-better-hires/