The urgent need for companies to attract talent and retain potential retirees
The race for talent drives competitors into a frenzy. Established players are forced to offer new perks, hire earlier, and watch constantly for poachers as newer destinations elbow their way toward accomplished graduates.
This fight isn't just happening in the tech scene, at hip ad agencies, or in fashion and entertainment. The battle is also taking place between banks and private-equity firms and it could easily translate to healthcare, consulting, or manufacturing. The talent crunch animates countless industries.
Companies can't just slide higher compensation numbers across the table to attract them. When one of the largest automotive corporations needed more electronics specialists to work on its electric vehicle, it used current employees' unique accounts of their job's personal and professional rewards to attract workers via social media and recruitment networks.
And of course, there is Silicon Valley. Young people are still flocking to tech, often at the expense of Wall Street. Its entrepreneurialism, relevance, pace, and community encapsulate targeted job traits, and rankings bear this out.
The tech talent phenomenon also gets at a key dynamic of the overall workforce- age. There is natural tension between accomplished veterans and flashy potential. One might assume it's the threat of the latter displacing the former, but the old guard isn't giving way anytime soon.
Older workers are healthier and more capable than ever in their later years-they're not all simply delaying retirement for financial, post-recession reasons. Their experience has taught them work habits and productivity tricks, and developed facilities with flexible and remote work advancements, which younger workers are still getting acquainted with. And the company's culture will be better off imbued with the elders' loyalty.
Baby boomers' abilities to adapt in an ever-changing workplace are keeping them significantly more engaged and productive than elder workforces of previous generations. The Bureau of Labor Statistics is projecting a rise in labor force participation for people over the age of 55 over the next decade, most dramatically for workers 75 years and older, with a predicted increase of 38%.
It will be important for companies to develop intellectual capital transition strategies that focus on leveraging the knowledge of older workers in the training and mentoring of their younger staff.
Alongside the rest of the world, age tensions in the US are moderate. Only a quarter of Americans think that their aging country is a major problem, according to a Pew Research Center survey. Other countries are less confident that they will be taken care of well in their later years. While the graying shift in the US is steeper than the global average, some powerful nations must address the change more urgently.
The value of long-time workers may be most stark in specialized industries like defense, where the usual limits on recruiting are exacerbated by factors like budget cuts and employee screening. All companies must work with core employees on retirement planning to avoid sudden, gaping vacancies and lost chances to transfer knowledge. The result should be a workplace that is attractive to all age groups, opening larger pools of talent to recruit from than the competition.
Personalized Employee Training Plans: Have You Joined This Trend?
Originally posted January 8, 2015 by Bridget Miller on HR Daily Advisor.
Did you know that many organizations are opting to create training programs for employees that are more personalized rather than generic or role-based? These training plans take into account not only the role the individual is training for but also the individual’s future goals and any gaps in that person’s skill set.
Assessing individual skill levels through testing;This trend is made possible because of technology. Today, there are dozens of online platforms that can handle every aspect of training, including:
- Outlining what training courses are needed for each role (and each individual) throughout the organization;
- Tracking which courses have been completed by each individual employee;
- Monitoring compliance for any training session that is legally mandated;
- Showing employees what training sessions are available within the organization;
- Storing actual training documents, such as presentations, handouts, and more;
- Testing learner knowledge after a training session through post-tests to ensure the session was effective;
- Allowing individuals to search for specific types of training and other resources;
- Allowing individuals to take training courses in the format they prefer (in some instances), whether that be in-person, online, or even on a mobile device;
- Providing immediate access to online training and informal resources;
- Allowing employees to comment on content and interact with one another and with trainers;
- Providing training certificates for course completions; and
- Providing reports with any of the above information, plus much more.
Technology enables all of these actions; it is up to the organization to decide which aspects to focus on and utilize as they set up their system.
Why Create Personalized Training Plans?
You may be thinking that this sounds like a lot of effort and expense—and if it’s done haphazardly, it could be. But if personalized training plans are implemented as part of a larger focus on training and productivity improvements, there’s no reason they cannot be a win-win for both employers and employees.
Here are a few of the benefits for employers:
- Fewer skills shortages, because employees get trained in what they need;
- More satisfied employees who feel that their employer is investing in their development, which leads to increased morale and retention;
- Increased productivity from employees who are properly trained for their roles and who are brought up to speed more quickly;
- Less wasted time for unnecessary training (i.e., when employees are put through training simply because it’s required, not because they need it);
- The organization can be more competitive with employees who have skill sets closely aligned with their roles;
- The organization can gain a reputation as an employer that cares about employee development, which can lead to better-qualified applicants;
- Higher customer satisfaction, because employees are well-trained in how to serve the customer best;
- Better employee retention of training materials, because employees can take training in smaller chunks at their own discretion—the learning is reinforced more frequently over time; and
- More employees will benefit from training if they have the option to take it in a format that is best suited to their learning style. The training has the potential to be more effective when personalized, even if the same content is covered across all employees.
How Can Personalized Employee Training Plans Be Implemented?
Even if you’re already on board with the idea of implementing personalized training plans for employees, it can be daunting to think about how to implement it in practice. There are quite a few ways to do it, so each employer can opt to customize their implementation in a way that works best for them. Here are just a few examples:
- Incorporate training and employee development into the performance management system so that it can be paired with employee goals.
- Convert some training to online versions to allow employees to take additional training sessions as their time allows. Obviously, this is not possible for every type of training, but it can be useful in many cases and can often be used for portions of courses even when it cannot be used for the full course. For example, if an employee needs to attend a live training session on a particular topic, online options could still be used to provide pre-reading, handouts, and pre-tests to assess skill levels in advance of the session.
- Implement a learning management system (LMS) that will assist in tracking training needs. This could also allow employees to pick and choose optional training sessions to attend, especially if some of those options are available online rather than only through live courses.
Has your organization begun to implement more personalized training options? What methods did you use? What are your next steps?
How NOT To Motivate And Reward Employees
Originally posted January 21, 2015 by Bernard Marr on LinkedIn Pulse.
When a newspaper company had to cut costs it made their entertainment writers redundant. To fill the entertainment review columns it came up with what it thought to be a novel way to both deliver reviews and motivate the remaining employees. The newspaper offered free tickets to staff for theatre, music and cultural events, but with the condition that they write reviews. The writer of the best review each month would be rewarded with a bonus of $100.
Not only did the staff immediately see that this was a way for the company to cheaply replace what it had chosen to forgo, through redundancy, by asking the remaining staff to carry out extra work essentially for free. The artists and organizers connected of the events also soon realised they were being short-changed. As the tickets are generally offered free to media outlets, on the understanding their artistic endeavors will receive professional coverage in return, they were often a little surprised to see the newspaper’s advertising sales rep, or office manager, turning up to “review” their play, concert or exhibition.
Needless to say, this “motivational measure” was widely ignored by the paper’s staff, adding to the growing sense of disconnect between staff and management during already turbulent times.
If you are thinking about how to best motivate your employees, to ensure they know their efforts are appreciated, here are a few mistakes to avoid, if you don’t want it to backfire.
Don’t just reward results
Effort is often just as important – while a select few may be responsible for a winning “result” (a big sale, or a major project for a client completed on time), don’t let those working behind the scenes feel underappreciated. Big projects may take a long time to come to fruition and it is important that you keep employees engaged and feeling appreciated for the duration.
Do not promote a “superstar” culture
Motivating and incentivizing should be carefully balanced so individual success does not appear more beneficial to the business than the work of the team as a whole. If staff feels that one “superstar” employee is constantly rewarded for the performance of the group, then motivation will suffer. Success can be recognized at individual, departmental and company-wide level – and it should always be recognized at all three.
Don’t directly and permanently link KPIs to reward
While this may be a great tactic for a one-off or short-term campaign, for example to increase sales in a certain sector which is flagging, it can lead to box-ticking behavior if implemented in a heavy-handed way, and even encourage attempts to “game the system”. KPIs should be there to check that the company is moving in the right direction, not to incentivize (or de-incentivize) staff.
Don’t delay rewards or praise
Studies show there is a direct relationship between how quickly someone is praised or rewarded for their efforts, and how appreciated they feel. It’s easy to think that you will get round to sending out congratulatory emails (or gifts) at some point in the near future, but every second you delay is another second that someone (or your whole team) may be feeling unappreciated.
Don’t become predictable
Vary the rewards and incentives you offer your staff from time to time. Familiarity breeds contempt, and once something becomes routine, it is an expectation and no longer a great pleasure. Put some time and imagination into coming up with ways to make your team feel valued.
7 ways to make the (dreaded) annual review better for your employees
Originally posted December 12, 2014 by Alan Fox on HR.BLR.com
In the movie Coconuts the hotel employees of a mustachioed Groucho Marx chased him from the lobby and up a flight of stairs.
“We want our money,” they shouted.
“What do you mean?”
“We want our money,” they yelled again.
“I don’t understand. You want whose money?” Groucho shouted back.
“You haven’t paid us. We want to be paid!”
“Oh,” says Groucho, pointing directly at them. “You want my money,” with emphasis on the “my.”
Money is one reason the annual review is dreaded. A second reason is that the employer needs to give the employee “constructive” criticism.
But why should we think of the review as being about the employee? Don’t both the employee and employer want the best possible performance? If you are an employee and don’t perform as well as you can, perhaps you lack the proper tools or training. Maybe you don’t feel appreciated and, as a result, are not as involved as you might be. Tools, training, and the expression of appreciation are the responsibility of the employer, not the employee.
Also, why shouldn’t I want to encourage the best performance possible, and pay fairly for that performance? If all of my 45 or so employees felt unfairly treated and failed to show up Monday morning, my business would instantly disappear. Each of them is excellent at what they do and could easily find a position somewhere else. But how could I reconstruct the outstanding team which we have built together over the past 45 years?
I now regard the (not dreaded) annual review as a review of my own performance, not theirs. I think of my employees as coworkers. We work in the same building, write e-mails to outsiders and to each other, talk on the telephone, and enjoy lunch in the early afternoon. Every one of us is a crew member on the same ship, headed in the same direction. (At Disneyland you would be called a “Cast Member,” which sounds nice but, to me seems more like acting rather than interacting with customers and each other).
The ideal procedure on the annual review is:
- Keep coworkers up to date on how they are doing during the year.Think of yourself as a coach, offering suggestions and encouragement during the game. Offer approval to encourage your empoloyees, and suggest course corrections to help them focus on what needs to be changed. When your flight lands in San Francisco it’s too late to remember that you should have boarded the flight for Chicago.
In the old days I would say to an employee after his or her first day on the job, “I’ve decided to renew your option. You can come back tomorrow.” I cringe at the thought of how I would feel if my new boss of one day said that to me. Recently I hired someone to help with the marketing and promotion of People Tools. At the end of the first week I asked, “Are all of us providing proper information and support so that you can do your best work?” If you have properly helped your coworkers during the year there will be no bad surprises for either of you at the annual review.
- When it’s time for the annual review, make sure to conduct it within a week or two of the anniversary date. It’s not fair to your coworkers to delay information which is important to them and keep them walking on eggshells, waiting for “the knife to drop.”
- Ask each person being reviewed to evaluate him or herself. Ask them to write down their accomplishments of the past year and goals for the coming year. Not only does this help your employees learn the valuable skill of self-assessment, it also shows how much you respect and appreciate their opinions.
- Ask the reviewees what salary they think they deserve. I use their recommendation as a guide. Years ago an employee, who worked with me for almost 25 years, always asked for a 10 or 15 percent raise, which was far too high. But at least I knew what she was thinking. One year my vice president/general manager, asked for a raise which was far too small. I increased her salary by three times the amount she had requested.
- During the review ask how you, or other managers, can better assist employees to perform better. “Replace my 7-year old computer,” was one answer. I was embarrassed. I had allowed a valued member of my accounting staff to struggle for 2 years with entirely outdated equipment.
- Give a bonus. If a member of your team has made an outstanding contribution to the company that saves time and money, increases profits and productivity, or improves the working conditions in the office, consider awarding them a one-time bonus. This way, the annual review can be just as much about rewarding performance as it is about offering constructive suggestions on how to improve.
Why shouldn’t you want to encourage the best performance possible, and pay fairly for that performance? If my goal is to retain my team member for another full year, I sometimes pay part of their increased salary as a bonus at their next anniversary date. We all like something “extra,” and often a $2,000 bonus looks larger than $166.67 a month, before payroll taxes.
- Be prepared at to be flexible, especially when it comes to hours of work (some people prefer to begin their work day at 6:00 am), and time away from the office for personal matters. One of the biggest perks I enjoy myself, as an entrepreneur and business owner, is that I set my own hours. I can take off Thursday afternoon and come in on Saturday morning if I like. So I refuse to be a prison warden for my staff. They work with me to accomplish a mission, not to lose their freedom to visit a doctor when they need to, or watch their daughter’s soccer finals.
When I improve as a manager, my coworkers improve at their positions. That is why I no longer dread reviewing them, because, in reality, we are helping each other.
Ongoing training about job descriptions can drive employee engagement
Originally posted on HR.BLR.com on November 26, 2014
Ongoing training about job descriptions is “essential, since no job remains exactly the same from year to year,” say Michael Houlihan and Bonnie Harvey, business, marketing, and corporate training experts and co-authors of The Entrepreneurial Culture: 23 Ways to Engage and Empower Your People.
In fact, since “job descriptions are typically out of date when the job is filled,” the authors recommend that employers “ask every employee every year to rewrite his or her job description and tell the employer what kind of training they require to stay up with the technological and procedural changes they have witnessed during that year. Involving them in this process gives them ownership of the job and will fully engage them in the training they requested to do a better job.”
“Engage employees with questions like, ‘What kinds of skills do you need to do your job better?’ When they have a hand in the training program, they will put the most into it and get the most out of it,” Harvey says.
The offering of bonuses based on overall company performance also can drive engagement in training. “Once in place, these incentives will provide a powerful consideration to learn the job, learn the company, learn the market, and become a sponge for any training that will help them achieve that bonus,” says Houlihan.
Cross-training provides another opportunity to engage employees. “We believe in know-the-need rather than need-to-know,” says Harvey. “Many companies feel that certain subjects are not necessary for the individual to do their job. They put them on a need-to-know basis.”
However, “training in other departments, together with the challenges facing those departments, provides employees with appreciation for those functions, and they are more likely to identify with them as part of the same team,” she says. “Cross-training can provide big picture thinking and reduce silo isolation, which can have a very positive impact on interdepartmental cooperation.”
IRS tackles paperless employer transportation assistance plans
Originally posted November 25, 2014 by Dan Cook on BenefitsPro.com
Human resources managers will want to study several new IRS rulings on non-cash benefits to commuting employees. The IRS has delved deeply into various systems for assisting workers withcommuting costs with the intention of determining whether these forms of assistance should be included in the employees' gross income.
In essence, the IRS is examining a transition from paper transit vouchers to virtual vouchers. The conundrum here has to do with the media itself. The paper transit vouchers of old were handed out (or paid for) by employers, and employees could only use them for mass transit purposes. While some were perhaps using them for personal travel as well, the system itself was a simple one.
With the advent of smartcards and debit cards as transit pass replacements for the paper tickets, the system became more complex. In a new notice, the IRS lays out which transactions it will include in employee gross income, and which will be excluded. Key factors include how strict the rules are for limiting the smart/debit card purchases to transit only.
As the IRS points out, some employers have developed arrangements that permit employees to use their company cards for purchases other than bus and train tickets. These the IRS frowns upon. Better are the arrangements where the employer:
- Issues a card connected to a provider that only sells transit tickers;
- Requires employees to make some sort of verification or certification that they are using the card for work-related transportation only;
- Reimburses employees for card use rather than pays them ahead of use;
- Restricts reimbursement to the IRS's monthly ceiling levels.
In its missive, the IRS offered eight examples of different employer-employee transit assistance arrangements. In two of the eight cases, the IRS ruled the “income” will not be excluded from employees' gross income for tax purposes. The full content of the advisory and ruling is worth reading for those HR managers trusted with implementing a reimbursement plan for commuting employees.
Build your employee handbook like a snowman: Start with a solid foundation
Originally posted by Holly Jones on HR.BLR.com.
Yes, winter is coming—that time for snowflakes (whether real or paper), festive holiday celebrations, and, of course, the annual review of the employee handbook. Is there anything that makes the season as merry and bright as updating policies for the coming year? Of course not!
Before embarking on a blustery trip down handbook lane, be sure to bundle up with this review of a few evergreen basics and best practices to ensure that your annual handbook review—for 2015 and the years to come—is as smooth as a frosty glass of eggnog.
At-will disclaimers—you have one, right?
Before you even get to the first policy, you want to set a few expectations for your handbook itself.
For example, first you want to establish that the employee handbook is just that—a handbook. It’s a guidance document full of policies and helpful information. What it isn’t is a promise, contract, or alteration to an otherwise at-will employment relationship.
Employment is at-will in 49 states (Montana is the exception); this means employers can generally terminate it at any time for any legal reason. Problems can arise, though, if an employee handbook seems to establish a contract and make certain promises that employment will be guaranteed unless, for example, every listed step of a disciplinary procedure is followed.
An at-will disclaimer can help avoid this appearance by stating right up front that, "Hey, this is not a contract! It’s just your employee handbook! This relationship is still at-will and we both have the discretion to break it off and move on at any time!"
Passing NLRA muster—Yes, Virginia, this means non-union employers, too!
Another important disclaimer that sets the scope of your handbook and, in this case, the rights it is not intended to restrict is an NLRA disclaimer.
The primary purpose of the National Labor Relations Act (NLRA) is to protect the collective bargaining rights of employees; however, this doesn’t mean that the act only applies to unionized workplaces. Section 7 of the NLRA, which applies to all private workplaces, provides employees with the right to engage in "concerted activities" to advance their interests as employees. These activities might include discussing pay, workplace conditions, and discipline with others.
The National Labor Relations Board (NLRB) has been increasingly vigilant in interpreting and protecting employees’ Section 7 rights; in particular, the board has cracked down on numerous handbook provisions that could reasonably "chill" or deter employees from exercising those concerted activity rights. (No winter weather pun intended.)
For example, a social media policy that prohibits employees from posting "negative remarks" about the company could dissuade an employee from discussing wage practices or workplace conditions with others. Other policies that may be subject to NLRB scrutiny include at-will disclaimers, conduct standards, media contact policies, anti-disparagement standards, arbitration policies, language that a company is "union-free," … pretty much any policy that uses words.
Essentially any policy that touches on an employee’s ability to discuss work with another person is fair game for the NLRB, so it’s a good idea to review these policies with a couple of principles in mind.
First, be specific as to the type of activity you wish to restrict. Vague policies that prohibit "negative attitudes" or "discussing sensitive information on social media" are far less likely to pass muster than policies that specifically state that employees should not harass colleagues or disclose customers’ data to non-company personnel.
Second, when in doubt, remember the power of the disclaimer. An NLRA disclaimer can help clarify an otherwise vague policy by specifically alerting employees that "nothing contained in this policy is designed to interfere with, restrain, or prevent employee communications regarding wages, hours, or other terms or conditions of employment. Company employees have the right to engage in and refrain from such activities."
Binding agreements, restrictive covenants, and other lumps of coal in your handbook
Restrictive covenants are contractual provisions such as noncompetes, confidentiality agreements, and nondisclosure agreements. In general, employee handbooks should notcontain these types of agreements.
If your employee handbook is not meant to create a contract—and you’ve put a disclaimer in the handbook specifically stating that the handbook isn’t a contract—then it is extremely confusing and contradictory to later include language and policies intended to do just that—create binding, legally enforceable agreements.
Therefore, if you want to enforce these types of restrictions, these documents need to be drafted and executed separately (and, usually, reviewed by legal counsel, too!). Many states are extremely strict and employee-friendly when enforcing these agreements (if they are permitted at all), and the agreements must typically be very specific in intent, limited in duration, and must often provide something in exchange for the contract. So often a catch-all, blanket agreement won’t be effective anyway.
Of course, there’s nothing wrong with cross-referencing to these documents in your handbook, just as you would to a summary plan description for your health benefit plans. Doing so reminds employees that they may be subject to these agreements, then directs them to their own contracts, if applicable, or the appropriate company personnel for more details.
For example: "Acme employees may be bound by the terms of a non-compete or non-disclosure agreement. For specific details, please reference your individual agreement or contact HR."
Make your list, check it twice—did you get a signed acknowledgement of receipt?
So you’ve put all of this work into developing a handbook and researching policies. And you are absolutely sure that your employees have read and understood it. No? Well, you at least know they received copies, right? No?
A signed handbook acknowledgement can be helpful for employers and immediate supervisors when an employee claims ignorance of an established company policy. At minimum it is recommended that employers require return of a signed and dated acknowledgement from each employee that the handbook was received. It’s even better to get acknowledgement that the handbook was read.
Further, for particularly important policies or recent policy changes, you may wish to specifically list or reference these policies or changes on the acknowledgment and require employees to confirm that they understand them or know with whom to speak if they have questions or need additional information and guidance.
Of course, depending on the size of your handbook, it may not be practical to expect your workers to read the document from cover to cover. So, if you’re introducing a brand new handbook, distributing it to new hires, or making significant changes, it’s also a good idea to set up an orientation meeting to go over the key elements of the larger document.
Then you can ask employees to turn in their signed acknowledgements within a reasonable time after the meeting—a week or two—so that they have time to look through the document on their own and ask any individual questions that arise.
Bottom line
Before tackling the host of new laws that can affect your business and your employees with the new year, establishing a solid legal foundation for your handbook will help ensure that it brings you nothing but tidings of comfort and joy year after year.
IRS Announces 2015 Retirement Plan Contribution Limits
Source: ThinkHR.com
On October 23, 2014 the Treasury Department announced cost-of-living adjustments affecting dollar limitations for pension plans and retirement accounts for tax year 2015. The following is a summary of the changes that impact employees:
401(k), 403(b), most 457 plans and the federal government’s Thrift Savings Plans
- The elective deferral (contribution) limit increased from $17,500 to $18,000.
- The catch-up contribution limit for employees aged 50 and over who participate in these plans increased from $5,500 to $6,000.
Individual Retirement Arrangements (IRAs)
- The limit on annual contributions remains unchanged at $5,500.
- The additional catch-up contribution limit for individuals aged 50 and over is not subject to an annual cost-of-living adjustment and remains $1,000.
Simplified Employee Pension (SEP) IRAs and Individual/Solo 401(k)s
- Elective deferrals increase from $52,000 in 2014 to $53,000 in 2015, based on an increased annual compensation limit of $265,000, up from $260,000 in 2014.
- The minimum compensation that may be required for participation in a SEP increases from $550 in 2014 to $600 in 2015.
SIMPLE (Savings Incentive Match Plan for Employees) IRAs
- The contribution limit on SIMPLE IRA retirement accounts for 2015 is $12,500, up from $12,000 in 2014.
- The SIMPLE catch-up limit is $3,000, up from $2,500 in 2014.
Defined Benefit Plans
- The basic limitation on the annual benefits under a defined benefit plan is unchanged at $210,000.
Other Changes
- Highly-compensated and key employee thresholds: The threshold for determining “highly compensated employees” increases from $115,000 to $120,000 in 2015; the threshold for officers who are “key employees” remains at $170,000 for 2015.
- Social Security Cost of Living Announcement: In a separate announcement, the Social Security Administration increased the Taxable Wage Base from $117,000 in 2014 to $118,500.
- The maximum “Old Age, Survivor and Disability Insurance” (OASDI) tax will be $7,347 for both employers and employees; and
- Hospitalization Insurance (Medicare) tax continues to apply to all wages.
The IRS pension plan limits announcement with more details is available here.
The Social Security Administration Fact Sheet outlining the 2015 changes can be found here.
Ohio Employment Law Alert – October 2014
Source: ThinkHR.com
Minimum Wage Increase
On September 29, 2014, the Ohio Department of Commerce announced that the state minimum wage will increase to $8.10 on January 1, 2015, for non-tipped employees and to $4.05 per hour for tipped employees. The increased minimum wage will apply to employees of businesses that have annual gross receipts of more than $297,000 per year.
For employees at smaller companies (with annual gross receipts of $292,000 or less per year in 2014 or $297,000 or less per year after January 1, 2015) and for 14- and 15-year-old workers, the state minimum wage is $7.25 per hour. For these employees, the state minimum wage is tied to the federal minimum wage.
Read the Department of Commerce News Release
View the 2015 Minimum Wage Poster
New benefit offers education help to parents of special-needs children
Originally posted September 12, 2014 by Andrea Davis on https://ebn.benefitnews.com.
Joanne Burke can’t count the number of hours she spent researching special-needs law and preparing for meetings with educators and therapists about her daughter Gabby’s individualized education plan. Gabby, eight, was born with spina bifida, a birth defect that happens in utero when a baby’s still-developing spinal column doesn’t close all the way. When she was four, Gabby was also diagnosed with a rare form of epilepsy, which caused steep cognitive regression. Today, Gabby primarily uses forearm crutches to get around and attends third grade at a public school.
It is families like Burke’s that led Adam Goldberg to launch myEdGPS, a company that helps parents of children with special needs map out an education plan for their child. It’s a program that can be offered as a standalone employee benefit, and it is also being offered through Bright Horizons, a provider of child care services as part of that company’s suite of employer offerings. The Bright Horizons program, Special and Exceptional Needs, powered by myEdGPS, will be exclusively offered to companies with more than 3,500 U.S. employees by College Coach, a division of Bright Horizons specializing in providing answers to education concerns.
Burke’s employer, an automotive parts supplier based in Michigan where Burke lives with her husband and Gabby, has been supportive of her need for flexibility. They’ve offered Burke a flex-time schedule where she starts at 6:30 a.m. and leaves the office by 2:30 p.m. to collect Gabby from school. And, when she returned to work after Gabby was born, she was able to work from home on days when Gabby had multiple medical appointments. Still, when Gabby was ready to go to school, Burke spent countless hours attempting to figure out the family’s options. While she investigated sending Gabby to a private school, in the end, the private school could not handle Gabby’s multiple needs. Through the public school system, Gabby has access to physical and occupational therapy, as well as speech therapy.
“It's just a lot of juggling. It's almost like having two full-time jobs at once,” says Burke. “The case management aspect of it can be pretty heavy at times. It's not all the time, but if there's any sort of medical issue going on, it can take up a lot more time and effort to manage all of that at once.”
After years of providing private consulting services to parents who could afford to pay for it, Goldberg, who holds a masters’ degree in education with a concentration in assessment, realized that “we were turning away 95% of folks who couldn’t afford to pay for these types of private services,” he says. “This really was the manifestation of my burning desire to democratize the model and be able to scale it through technology so that we could have an impact on millions of children and their families out there.”
One in five children struggle with some type of special or exceptional need and Goldberg estimates that translates into an impact on 10% or more of the workforce. Working parents lose up to five hours a week running around to various doctor, therapist and teacher appointments, to say nothing of the hours they spend filling out paperwork and figuring out who’s paying for what.
Goldberg likens myEdGPS to TurboTax for special education because when parents first enter the online system, they’re asked a series of questions, a virtual intake of sorts. Then, depending on how far long parents are in their journey, the system serves up a series of roadmaps designed to guide parents and give them the necessary information, depending on what their needs and goals are.
They system also includes a virtual binder that can be accessed on any mobile device to help manage and store all the documentation involved. There’s also a calendar feature, which Goldberg says is particularly useful since different states have different timelines for when certain documentation needs to be provided and to whom.
“Once the system knows your child is being educated in Ohio, for example, and you request an evaluation, the system knows to alert you that within X number of school or calendar days, based on Ohio regulations, that you should expect to hear a response back from the school and then it goes to the next step in the timeline,” he explains.
The system also includes a behavioral tracking journal for parents and a letter generator “so that you can get it right the first time when you’re requesting an evaluation from the school or an independent evaluation of the school, or requesting a team meeting to address an issue,” says Goldberg.
Bright Horizons is currently piloting the program with a handful of companies, says CEO David Lissy. It’s included in the company’s core offerings but employers can also customize the program to include in-person education onsite and/or live webinars.
And apart from helping employers with productivity issues, Goldberg says myEdGPS offers the opportunity for tangible savings on health care expenses.
“What most people don't know -- including parents, administrators, and especially employers -- is that the knee-jerk reaction is to go to the medical plan if you suspect something's going on with your child, without any knowledge that you can actually get some of these same exact services from a school,” he explains. “That's a federally mandated system. The two systems [health care and education] really don't talk to each other that well. What we're doing is we're helping empower these parents to be able to understand what their rights are and how to go about it, step by step, finding the right help in the right ways through schools.”
For example, an employee has a five-year-old child who may not be hitting certain developmental milestones. The parent’s first instinct is to take the child to the pediatrician, who then refers the child to a series of specialists. Each visit requires the parent to take time off work, the medical plan incurs costs and the employee may have co-pays to deal with.
“The reality is, at the very beginning you should also be requesting an evaluation through school, because it's free if you ask for it in the right way,” says Goldberg, adding that there’s a whole host of related services, including speech language therapy and some behavioral therapies, that are within the legal construct of the Individuals with Disabilities Education Act.
“All of this fundamentally is supposed to be free and in very many cases overlap with those medical services,” he says.
For Joanne Burke, who researched all of daughter Gabby’s educational and therapeutic needs herself, a service like myEdGPS would have been invaluable. “If I had access to a resource like this it would free up valuable time to address other issues,” she says. “The law is complex and learning how it affects our daughter as well as learning about accommodations and assistive technology is constantly in the back if my mind.”